• Skratch N Sniff Sample Promo

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Skratch N Sniff is a 2-hour weekend Active Rock and Alt Rock Mix Show featuring the latest music, artist interviews, debut albums/singles, and insider Rock news. Created and hosted by production and imaging mastermind, Malcolm Ryker, co-hosted with renowned music journalist and broadcaster, Allison Hagendorf and producer Corey. World-class broadcasters bringing the rock mix non-stop party to listeners across America every weekend for over 20 years. 

Since its debut in 2003 on 91X in San Diego, Skratch ‘N Sniff has taken terrestrial radio by storm. Conceived by on-air host Malcolm Ryker, the program blends some of the biggest songs from Active and Alternative Rock into an unbelievable mix show that fans of both genres are tuning into in droves. The show has grown from a local San Diego radio show into a smash success, with syndication to affiliates throughout the US, including major markets like Tampa, Washington DC, and Charlotte. Skratch ‘N Sniff starts with a solid Rock foundation and adds new sounds from across the musical spectrum to create a non-stop continuous party mix that has listeners all across the country eagerly awaiting the next episode.

 

NEW ERA OF SKRATCH N SNIFF!

Radio’s top rock remix show, Skratch ‘N Sniff, is proud to welcome radio veterans Allison Hagendorf and producer Corey to the team. Hagendorf will join on-air host Malcolm Ryker for the 2-hour weekly mix show, currently heard on over 55 stations across both Alternative and Active Rock formats. 

Malcolm Ryker, the creative force behind Skratch ‘N Sniff, brings a wealth of experience to the show. As the Creative Services Director at Alt 98.7 in Los Angeles and Senior Creative Director for Rock and Alternative at iHeartMedia, Ryker has been instrumental in shaping the sound of rock radio across the nation. His unique approach to blending genres has made Skratch ‘N Sniff a must-listen for fans of both Alternative and Active Rock.

With a career spanning nearly 25 years, Allison Hagendorf is an accomplished music journalist, television host, live announcer, and member of the Rock & Roll Hall of Fame Nominating Committee. In 2023, she launched The Allison Hagendorf Show, a weekly video podcast featuring interviews with iconic musicians, actors, and personalities, including Keanu Reeves, Sheryl Crow, Mötley Crüe, Tom Morello, Mike Shinoda, and more.

Previously, Allison served as the Global Head of Rock at Spotify and was the Host and Executive Producer of the Spotify Original Series, Rock This with Allison Hagendorf, where her guests included Queen, Miley Cyrus, Foo Fighters, Blink-182, and Machine Gun Kelly.

“Skratch ‘N Sniff was built around playing great music and not worrying if it fits into a certain format,” commented Malcolm Ryker. “Fans aren’t confined to musical genres, and we blend everything from classic rock to modern metal, from 80’s electro to hip-hop. Skratch ‘N Sniff brings back the unpredictability to radio that’s been missing since it started becoming pre-programmed by corporate America.”

NEW SHOW FEATURES: 

• ALLISON UNCHAINED
• SNS MUSIC NEWS with ALLISON HAGENDORF
• NEW MUSIC SPOTLIGHT with ALLISON HAGENDORF

SHOW BENEFITS: 

• Unique. There is no other show on radio that sounds like or compares to SKRATCH N SNIFF.
• Options. Choose Rock option, Choose Alt option, or AIR BOTH OPTIONS! That’s what the Winners do!
• Credible. The Biggest ALT / ROCK stations in the Universe air SKRATCH N SNIFF!
• Special. We’ve got SPECIALS. The Legendary Halloween Mix Special and frequent Album Release Parties where you hear new music – FIRST! Great for Sponsorships!
• Market Visits. Need your VIPs entertained? Need a Concert Warm-up? Just need a hug? Malcolm and Allison will drop into your market on Fire 🔥🔥🔥 for your event.

 

Learn more about adding the SKRATCH N SNIFF, Contact Doug Ingold, 310-242-8746 or email Here.

 

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