Reach consumers from aisles away … not miles away.
70% of brand decisions are made in the store.
69% of shoppers don’t use a shopping list.
53% of shoppers make unplanned grocery purchases.
42% of shoppers do not visit most or all aisles in the store.
Consumers visit the supermarket an average of 2.96 times per week.
Shoppers spend an average of 54 minutes on a regular shopping trip in a grocery store.
Mass Merch visits are 35 minutes on average.
Sources: Progressive Grocer / POPAI / Guideline Research / Simmons Market Research / Arbitron Retail Media Study / Edison Research