InStore Audio Network

Over 173 million people 18+ listen every week across our network of 39,000+ stores!
 
Unmatched ability to deliver:
• Strong female demos
• Massive national reach
• Grocery Stores = 10,873 | Drug Stores = 19,772 | Mass Merch = 1174
• Messaging to a captive audience
• Reach to point-of-purchase listeners
 
InStore Audio Network delivers music and audio advertising via the sound system throughout the entire store to over 39,000 grocery, drug and mass merchandise stores.

Why InStore Works

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A standard buy on the InStore Audio Network in Grocery and Mass Merchandise is a :30 message that airs once per hour for every hour that the store is open.

To maximize your reach, messages in Drug stores air two times per hour.

 The usual minimum buy is four weeks, but schedules can be customized to just one week or even by the day.

 70% of shoppers who recall hearing retail audio advertisements find the commercials and announcements to be very or somewhat helpful to their shopping experience.

InStore Audio Network provides reach in all 210 DMA’s with full national coverage.

How InStore Audio Works

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Full network of stores

One class of trade (ie. just grocery or just drug) — you can regionalize the buy by market You can even buy down to the store level.

Messages can be rotated or changed during a buy.

Delivered by Satellite or Broadband

No Store Manager Intervention

No Tapes means extremely high compliance digital, CD quality audio. Digital delivery allows for extreme flexibility, customization and short lead times.

Programming Content

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Consists of high quality music & highly produced messages

Messages air every eight-ten minutes

The remainder of the programming is music

 

Reach consumers from aisles away … not miles away.

 

70% of brand decisions are made in the store.

69% of shoppers don’t use a shopping list.

53% of shoppers make unplanned grocery purchases.

42% of shoppers do not visit most or all aisles in the store.

Consumers visit the supermarket an average of 2.96 times per week.

Shoppers spend an average of 54 minutes on a regular shopping trip in a grocery store.

Mass Merch visits are 35 minutes on average.

Sources: Progressive Grocer / POPAI / Guideline Research / Simmons Market Research / Arbitron Retail Media Study / Edison Research

Contact:

Laura Peyer | Account Manager | Compass Media Marketing | 914-708-1443 | Email