Big D & Bubba, Others Learn From Their Mistakes While Blazing Podcasting Trail
Phyllis Stark reports in a compelling BillboardBiz article the ends and outs of podcast versus terrestrial radio shows. Noting a recent ComScore research study finding that 1 in 3 current podcast listeners plan to increase their podcast consumption within the next six months. It also found that nearly 1 in 5 Americans in the advertiser-friendly 18-49 demographic listen to podcasts at least once a month. Big D & Bubba Show executive producer Patrick Thomas says that the podcast is an extension of their syndicated morning show, but with fresh content rather then recycled show bits.
Learn more about the Big D & Bubba Show Here